BA9209 International Business Management Notes Anna University MBA 3rd Semester – BA9209 IBM Notes,Lecture Notes Download
International Business Management Notes anna university BA9209 International Business Management Notes download for MBA 3rd Semester. Here we have provided the Anna University notes for MBA 3rd Semester for the Subjects. BA9209 IBM Notes and content of BA2909 IBM Notes.
BA9209 INTERNATIONAL BUSINESS MANAGEMENT NOTES ANNA UNIVERSITY – BA9209 IBM NOTES
Subjects : International Business Management (IBM)
Subject Code : BA9209
Semester : 3rd Sem
University : Anna University, Chennai
BA9209 International Business Management (IBM) Anna University Notes download
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Content in BA9209 International Business Management notes :
UNIT I INTRODUCTION
International Business –Definition – Internationalizing business-Advantages –factors causing
globalization of business- international business environment – country attractiveness –Political,
economic and cultural environment – Protection Vs liberalization of global business
UNIT II INTERNATIONAL TRADE AND INVESTMENT
Promotion of global business – the role of GATT/WTO – multilateral trade negotiation and
agreements – VIII & IX, round discussions and agreements – Challenges for global business –
global trade and investment – theories of international trade and theories of international
investment – Need for global competitiveness – Regional trade block – Types – Advantages
and disadvantages – RTBs across the globe – brief history.
UNIT III INTERNATIONAL STRATEGIC MANAGEMENT
Strategic compulsions-Standardization Vs Differentiation – Strategic options – Global portfolio
management- global entry strategy – different forms of international business – advantagesorganizational
issues of international business – organizational structures – controlling of
international business – approaches to control – performance of global business- performance
UNIT IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE
MANAGEMENT OF GLOBAL BUSINESS
Global production –Location –scale of operations- cost of production – Make or Buy decisions –
global supply chain issues – Quality considerations- Globalization of markets, marketing
strategy – Challenges in product development , pricing, production and channel management-
Investment decisions – economic- Political risk – sources of fund- exchange –rate risk and
management – strategic orientation – selection of expatriare managers- Training and
development – compensation.
UNIT V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL BUSINESS
Disadvantages of international business – Conflict in international business- Sources and types
of conflict – Conflict resolutions – Negotiation – the role of international agencies –Ethical issues
in international business – Ethical decision-making.
1. Charles W.I. Hill and Arun Kumar Jain, International Business, 6th edition,
Tata Mc Graw Hill, 2009.
2. John D. Daniels and Lee H. Radebaugh, International Business, Pearson
Education Asia, New Delhi, 2000.
3. K. Aswathappa, International Business, Tata Mc Graw Hill, 2008.
4. Michael R. Czinkota, Ilkka A. Ronkainen and Michael H. Moffet, International
Business, Thomson, Bangalore, 2005.
5. Aravind V. Phatak, Rabi S. Bhagat and Roger J. Kashlak, International Management,
Tata Mc Graw Hill, 2006.
6. Oded Shenkar and Yaong Luo, International Business, John Wiley Inc, Noida, 2004.
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